In commemoration of this year’s Father’s Day, a special occasion dedicated to the celebration of father’s worldwide, itel mobile, a consumer driven brand and a global leader in providing everyday mobility solutions for their users also joined in the celebration of fathers and their unmentioned heroic deeds.
In a bid to fulfill the wishes of the brand’s loyal fans and their fathers, itel created a perfect avenue for familial bonding in a high-spirited way, which was chaired with a lot of celebration and communication of love.
itel started a 7 day online campaign tagged #WishForDad, making it a platform for people to drop their emotional comments and wishes for their fathers across the brand’s social media platforms – Instagram, Facebook and Twitter.
itel’s Marketing Communications Manager, Oke Umurhohwo, explained that as a socially responsible organization, the father’s Day provided an opportunity for the company to celebrate all fathers as an expression of love and also to make an impact in their lives, because their contribution to the development of their children and families cannot be overlooked or taken for granted at all. Umurhohwo said:
“Father’s day is a special occasion that holds a significant value in every home, because every house needs a father to start and every child needs that man that would stand superhero strong for him or her when the need arises.